Fractional CMO / AI-led marketing transformation
Marketing
Intelligence:
Ready for now
and what's
next
Strategic marketing leadership and practical AI transformation to build a
smarter, more effective marketing function.
Let's talk
↗︎
Commercial clarity
Embedded leadership
AI with intention
A clearer way forward
↓︎
01
How I help
The leadership you need.
The shift you're ready for.
01
Fractional CMO
Senior thinking. Embedded impact.
Senior marketing leadership, short or long term. I set strategy, lead
your team and agencies, and report to your board in commercial
terms. I can also drive the execution if required.
02
AI-led marketing
transformation
Practical change. Not more hype.
Find the right opportunities for AI, redesign marketing workflows
and build the capability to make change stick.
03
Strategy & advisory
A fresh perspective. A clear path.
A trusted thinking partner to sharpen your positioning, prioritise
opportunities and turn complexity into decisions.
02
A human approach to change
Technology
moves fast.
Your people
make it matter.
I work alongside your team, not at arm's length.
Together, we make the complex clear and focus on the
changes that will make a meaningful difference.
01
Built for your business
Off-the-shelf AI tools know nothing about your customers,
products or compliance obligations. The systems I build are
set up around them.
02
Directed by experience
AI handles the research, analysis and first drafts. I make the
calls, and I check every output before it reaches you.
03
Move forward together
Turn the plan into action, with your team equipped to lead
what comes next.
03
Working together
A way of working that
fits your business.
Every engagement can include fractional leadership, AI-led transformation, or
both. The difference is how long we work together and how we define the scope.
04
The person behind the advisory
About Andrea
Fractional CMO &
AI-led marketing transformation
Based in Melbourne
Experienced enough to see the bigger picture.
Hands-on enough to make it happen.
I've spent more than 20 years running marketing for retailers, healthcare businesses, consumer
brands, technology and B2B professional services companies. Today I work across industries
as a fractional CMO, and design bespoke AI marketing systems to help businesses thrive in a
new era of marketing.
I work with businesses of all sizes, from founder-led companies to established organisations.
My deepest experience is in:
Healthcare & health services
Distributors, providers, health tech and
consumer health brands.
B2B
SaaS, distribution and professional services with
complex sales cycles.
Retail & consumer brands
Loyalty, ecommerce, marketplaces and
brand launches.
Working in another industry? Get in touch. Good marketing, and good use of AI, travel well across sectors.
05
Let's talk
What's next
for your
marketing?
Tell me a little about your business and the
challenge you're working through. We can explore
where I could help.